APA (7th ed.) Citation

Nadeem Mohammed & European Centre for Research, T. a. D. Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

Chicago Style (17th ed.) Citation

Nadeem Mohammed and Training and Development European Centre for Research. Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

MLA (9th ed.) Citation

Nadeem Mohammed and Training and Development European Centre for Research. Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?