Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?
La excelencia en las experiencias del cliente es una prioridad importante para el director de marketing <U+0093>analt̕ico o digital<U+0094> (CMO, por su sigla en inglš). El props̤ito de este estudio es analizar el efecto de la analt̕ica de marketing digital en el retorno de la inversin̤...
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| Ngôn ngữ: | Tiếng Anh |
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| Truy cập trực tuyến: | Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment? |
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| 245 | 1 | 0 | |a Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment? |
| 246 | |a Director de marketing <U+0093>analt̕ico o digital<U+0094>: <U+00BF>los <U+0093>datos masivos<U+0094> por s ̕solos son adecuados para el retorno de la inversin̤ y la retencin̤ del cliente de la compaą̕? | ||
| 264 | |a Bogot ̀(Colombia) : |b Revista VirtualPRO, |c 2019 | ||
| 520 | 3 | |a La excelencia en las experiencias del cliente es una prioridad importante para el director de marketing <U+0093>analt̕ico o digital<U+0094> (CMO, por su sigla en inglš). El props̤ito de este estudio es analizar el efecto de la analt̕ica de marketing digital en el retorno de la inversin̤ de las compaą̕s y el desempeǫ del CMO en la retencin̤ y adquisicin̤ del cliente. La pregunta principal que se aborda es si el CMO de la compaą̕ debe comprometer ms̀ recursos para analt̕ica de medios sociales para la retencin̤ y adquisicin̤ del cliente. | |
| 650 | \ | \ | |a Ciencia de datos |
| 650 | \ | \ | |a Datos masivos |
| 650 | \ | \ | |a Data science |
| 650 | \ | \ | |a Big data |
| 650 | \ | \ | |a Ciencia de datos |
| 650 | \ | \ | |a Datos masivos |
| 650 | \ | \ | |a Marketing |
| 650 | \ | \ | |a Analt̕ica de marketing digital |
| 650 | \ | \ | |a Director de marketing |
| 650 | \ | \ | |a Retencin̤ y adquisicin̤ del cliente |
| 650 | \ | \ | |a Retorno de la inversin̤ |
| 650 | \ | \ | |a Fidelidad del cliente digital |
| 650 | \ | \ | |a Data science |
| 650 | \ | \ | |a Big data |
| 650 | \ | \ | |a Marketing |
| 650 | \ | \ | |a Digital marketing analytics |
| 650 | \ | \ | |a Chief Marketing Officer |
| 650 | \ | \ | |a CMO |
| 650 | \ | \ | |a Customer Retention and Acquisition |
| 650 | \ | \ | |a Return on Investment |
| 650 | \ | \ | |a Digital customer loyalty |
| 700 | \ | \ | |a Nadeem Mohammed |
| 700 | \ | \ | |a European Centre for Research, Training and Development (ECRTD) |
| 856 | |z Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment? |u https://virtualpro.unach.elogim.com/biblioteca/director-de-marketing-analitico-o-digital-los-datos-masivos-por-si-solos-son-adecuados-para-el-retorno-de-la-inversion-y-la-retencion-del-cliente-de-la-compania- | ||