Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

La excelencia en las experiencias del cliente es una prioridad importante para el director de marketing <U+0093>analt̕ico o digital<U+0094> (CMO, por su sigla en inglš). El props̤ito de este estudio es analizar el efecto de la analt̕ica de marketing digital en el retorno de la inversin̤...

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Bibliografiske detaljer
Andre forfattere: Nadeem Mohammed, European Centre for Research, Training and Development (ECRTD)
Format: Bog
Sprog:engelsk
Fag:
Ciencia de datos
Datos masivos
Data science
Big data
Marketing
Analt̕ica de marketing digital
Director de marketing
Retencin̤ y adquisicin̤ del cliente
Retorno de la inversin̤
Fidelidad del cliente digital
Digital marketing analytics
Chief Marketing Officer
CMO
Customer Retention and Acquisition
Return on Investment
Digital customer loyalty
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