Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

La excelencia en las experiencias del cliente es una prioridad importante para el director de marketing <U+0093>analt̕ico o digital<U+0094> (CMO, por su sigla en inglš). El props̤ito de este estudio es analizar el efecto de la analt̕ica de marketing digital en el retorno de la inversin̤...

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Rannpháirtithe:	Nadeem Mohammed, European Centre for Research, Training and Development (ECRTD)
Formáid:	LEABHAR
Teanga:	Béarla
Ábhair:	Ciencia de datos Datos masivos Data science Big data Marketing Analt̕ica de marketing digital Director de marketing Retencin̤ y adquisicin̤ del cliente Retorno de la inversin̤ Fidelidad del cliente digital Digital marketing analytics Chief Marketing Officer CMO Customer Retention and Acquisition Return on Investment Digital customer loyalty
Rochtain ar líne:	Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?
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Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

Míreanna comhchosúla