Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

La excelencia en las experiencias del cliente es una prioridad importante para el director de marketing <U+0093>analt̕ico o digital<U+0094> (CMO, por su sigla en inglš). El props̤ito de este estudio es analizar el efecto de la analt̕ica de marketing digital en el retorno de la inversin̤...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Awduron Eraill: Nadeem Mohammed, European Centre for Research, Training and Development (ECRTD)
Fformat: Llyfr
Iaith:Saesneg
Pynciau:
Ciencia de datos
Datos masivos
Data science
Big data
Marketing
Analt̕ica de marketing digital
Director de marketing
Retencin̤ y adquisicin̤ del cliente
Retorno de la inversin̤
Fidelidad del cliente digital
Digital marketing analytics
Chief Marketing Officer
CMO
Customer Retention and Acquisition
Return on Investment
Digital customer loyalty
Mynediad Ar-lein:Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?
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Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

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