International Marketing Strategies in The Jewellery Industry, Are They Standardised, Adapted or Both?

International Marketing Strategies in The Jewellery Industry, Are They Standardised, Adapted or Both?

Este documento es un caso de estudio donde los procesos de estandarizacin̤ y adaptacin̤ de las estrategias de mercadeo internacionales son reformadas e investigadas con relacin̤ a la industria de joyera̕. A partir de los anl̀isis realizados, los autores aclaran que la industria tiene una dinm̀ica es...

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Enregistré dans:
Détails bibliographiques
Autres auteurs: Matricano Diego, Vitagliano Giorgio, Canadian Center of Science and Education (CCSE)
Format: Livre
Langue:anglais
Sujets:
Metales preciosos
Joyera̕
Gestin̤ de negocios
Economa̕
Comercio
Anl̀isis de mercado
Precius metals
Jewelry making
Business management
Economics
Commerce
Market surveys
Mercado internacional
Estandarizacin̤
Adaptacin̤
Perspectiva de contingencia
Industria de joyera̕
Aspectos econm̤icos
International marketing
Standardisation
Adaptation
Contingency perspective
Jewellery industry
Economy Issues
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International Marketing Strategies in The Jewellery Industry, Are They Standardised, Adapted or Both?

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