Ohcanbohtosat - "TV3"

The multimodal analysis of television commercials /

Sisdoallologahallan: “…Tv3 and the construction of a model of television advertising in Catalan / Germán Llorca-Abad -- Multimodal cueing of strategic irony / Lars Pynt Andersen -- How advertisers use sound and music to communicate specific ideas, attitudes and identities: a multimodal critical discourse approach / Gwen Bouvier, David Machin -- Multimodal narrativity in TV ads / María Ángeles Martínez Martínez, Blanca Kraljevic Mujic, Laura Hidalgo-Downing -- ‘Above all’: The myth of ‘dreams’ as advertising tool / Kay L. …”
Digitalia Hispánica