Services marketing ; Integrating customer focus across the firm

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Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Language:	English
Published:	Boston, MA. McGraw-Hill c2006
Edition:	4th ed.
Subjects:	SERVICIO AL CLIENTE INDUSTRIAS DE SERVICIO
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