Services marketing ; Integrating customer focus across the firm
שמור ב:
| מחבר ראשי: | |
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| מחברים אחרים: | , |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
Boston, MA.
McGraw-Hill
c2006
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| מהדורה: | 4th ed. |
| נושאים: | |
| תגים: |
הוספת תג
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MARC
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| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing ; |b Integrating customer focus across the firm |
| 250 | |a 4th ed. | ||
| 260 | |a Boston, MA. |b McGraw-Hill |c c2006 | ||
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| 504 | |a índice, il. | ||
| 650 | 4 | |a SERVICIO AL CLIENTE | |
| 650 | 4 | |a INDUSTRIAS DE SERVICIO | |
| 700 | 1 | |a Bitner, Mary Jo | |
| 700 | 1 | |a Gremler, Dwayne D. | |
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