Cita APA (7th ed.)

Mullins, J. W. a. (2005). Marketing management: A strategic decision - making approach (5th ed.). McGraw - Hill.

Cita Chicago (17th ed.)

Mullins, John W....[et al]. Marketing Management: A Strategic Decision - Making Approach. 5th ed. Boston: McGraw - Hill, 2005.

Cita MLA (9th ed.)

Mullins, John W....[et al]. Marketing Management: A Strategic Decision - Making Approach. 5th ed. McGraw - Hill, 2005.