APA-Zitierstil (7. Ausg.)

Mullins, J. W. a. (2005). Marketing management: A strategic decision - making approach (5th ed.). McGraw - Hill.

Chicago-Zitierstil (17. Ausg.)

Mullins, John W....[et al]. Marketing Management: A Strategic Decision - Making Approach. 5th ed. Boston: McGraw - Hill, 2005.

MLA-Zitierstil (9. Ausg.)

Mullins, John W....[et al]. Marketing Management: A Strategic Decision - Making Approach. 5th ed. McGraw - Hill, 2005.