Mullins, J. W. a. (2005). Marketing management: A strategic decision - making approach (5th ed.). McGraw - Hill.
Chicago-čujuhus (17. p.)Mullins, John W....[et al]. Marketing Management: A Strategic Decision - Making Approach. 5th ed. Boston: McGraw - Hill, 2005.
MLA-čujuhus (9. p.)Mullins, John W....[et al]. Marketing Management: A Strategic Decision - Making Approach. 5th ed. McGraw - Hill, 2005.
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