Marketing management ; a strategic decision - making approach
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw - Hill
2005
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | 520 p. 25 cm. |
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| Bibliography: | il., gráfs., índice |
| ISBN: | 9780072863703 |