Marketing management ; a strategic decision - making approach

Marketing management ; a strategic decision - making approach

Guardat en:

Dades bibliogràfiques
Autor principal:	Mullins, John W....[et al]
Format:	Llibre
Idioma:	anglès
Publicat:	Boston McGraw - Hill 2005
Edició:	5th ed.
Matèries:	COMERCIALIZACION GESTION DE NEGOCIOS
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Strategic marketing
per: Cravens, David W.
Publicat: (2006)

Cases in marketing management
per: Bernhardt, Kenneth L.
Publicat: (1988)

Retail management : a strategic approach
per: Bermann, Barry
Publicat: (1986)

El Plan de Marketing en la Práctica
per: Sainz de Vicuña Ancín, José María
Publicat: (2016)

Marketing decision making : Analytic framework and cases
per: O'Dell, William F.
Publicat: (1979)

Contemporary cases in marketing
per: Talarzyk, W. Wayne
Publicat: (1983)

Strategic marketing problems : cases and comments
per: Kerin, Roger
Publicat: (1987)

Marketing management : concepts, practice and cases
per: Haas, Robert W.
Publicat: (1983)

Industrial marketing management : text and cases
per: Haas, Robert W.
Publicat: (1986)

Marketing a managerial approach
per: Cunningham, William H.
Publicat: (1987)

Marketing management : analysis, planning, implementation and control
per: Kotler, Philip
Publicat: (1988)

Marketing management : knowlegde and skills
per: Peter, J. Paul
Publicat: (1989)

Glosario de marketing digital /
per: Martin-Guart, Ramon
Publicat: (2020)

Marketing
per: Kerin, Roger A....[et al]
Publicat: (2006)

Essentials of marketing ; a global-management approach
per: Perreault, William D.
Publicat: (2006)

Marketing research : text and cases
per: Boyd, Harper W.
Publicat: (1989)

Marketing 90 /91
per: Richardson, John E.
Publicat: (1990)

Marketing : basic concepts and decisions
per: Pride, William M.
Publicat: (1987)

Study guide for use with Marketing
per: Kerin, Roger A...[et al]
Publicat: (2006)

Marketing : concepts and strategies
per: Pride, William M.
Publicat: (1989)

Marketing : contemporary concepts and practices
per: Schoell, William F.
Publicat: (1988)

Marketing estratégico
per: Lambin, Jean Jacques
Publicat: (1987)

Marketing
per: Lamb, Charles W.
Publicat: (1998)

Management communication ; principles and practice
per: Hattersley, Michael E.
Publicat: (2005)

International marketing
per: Czinkota, Michael R.
Publicat: (1988)

Marketing estratégico
per: Lambin, Jean-Jacques
Publicat: (1996)

Marketing
per: Evans, Joel R.
Publicat: (1985)

Marketing de Servicios : Personal, tecnología y estrategia
per: Lovelock, Christopher
Publicat: (2015)

Marketing
per: Evans, Joel R.
Publicat: (1987)

Marketing viral
per: Sivera Bello, Silvia
Publicat: (2008)

Fundamentals of marketing
per: Stanton, William J.
Publicat: (1987)

Marketing en internet ; Estrategias básicas para destacarse on-line
per: Arzuaga, Gonzalo
Publicat: (2001)

Learning aid for use with Basic Marketing ; A global-managerial approach
per: Perreault, William D.
Publicat: (2005)

Furdamentos de Marketing
per: Stanton, William J.
Publicat: (2004)

Fundamentos de marketing
per: Stanton, William J.
Publicat: (2007)

Fundamentos de Marketing
per: Stanton, William J.
Publicat: (2007)

The history of marketing thought
per: Bartels, Robert
Publicat: (1988)

Principles of marketing
per: Kotler, Philip
Publicat: (1996)

Fundamentos de marketing
per: Stanton, William J.
Publicat: (1996)

Marketing 3.0
per: Kotler, Philip
Publicat: (2013)