O'Dell, W. F., Ruppel, A. C., & Trent, R. H. (1979). Marketing decision making: Analytic framework and cases. South-Western.
Chicago (17e ed.) BronvermeldingO'Dell, William F., Andrew C. Ruppel, en Robert H. Trent. Marketing Decision Making: Analytic Framework and Cases. Cincinnati: South-Western, 1979.
MLA (9e ed.) BronvermeldingO'Dell, William F., et al. Marketing Decision Making: Analytic Framework and Cases. South-Western, 1979.
Let op: Deze citaties zijn niet altijd 100% accuraat.