APA (7th ed.) Citation

O'Dell, W. F., Ruppel, A. C., & Trent, R. H. (1979). Marketing decision making: Analytic framework and cases. South-Western.

Chicago Style (17th ed.) Citation

O'Dell, William F., Andrew C. Ruppel, and Robert H. Trent. Marketing Decision Making: Analytic Framework and Cases. Cincinnati: South-Western, 1979.

MLA (9th ed.) Citation

O'Dell, William F., et al. Marketing Decision Making: Analytic Framework and Cases. South-Western, 1979.