Cita APA (7th ed.)

O'Dell, W. F., Ruppel, A. C., & Trent, R. H. (1979). Marketing decision making: Analytic framework and cases. South-Western.

Cita Chicago (17th ed.)

O'Dell, William F., Andrew C. Ruppel, i Robert H. Trent. Marketing Decision Making: Analytic Framework and Cases. Cincinnati: South-Western, 1979.

Cita MLA (9th ed.)

O'Dell, William F., et al. Marketing Decision Making: Analytic Framework and Cases. South-Western, 1979.