O'Dell, W. F., Ruppel, A. C., & Trent, R. H. (1979). Marketing decision making: Analytic framework and cases. South-Western.
Citace podle Chicago (17th ed.)O'Dell, William F., Andrew C. Ruppel, a Robert H. Trent. Marketing Decision Making: Analytic Framework and Cases. Cincinnati: South-Western, 1979.
Citace podle MLA (9th ed.)O'Dell, William F., et al. Marketing Decision Making: Analytic Framework and Cases. South-Western, 1979.
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