Marketing decision making : Analytic framework and cases
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati
South-Western.
c1979.
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| Subjects: | |
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| Physical Description: | vi, 362 p. 24 cm. |
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| Bibliography: | Indice, gráfs., cuads. |