De la propaganda al marketing político neoliberal : las campañas del PAN México /

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Bibliographic Details
Main Author:	Córdova Morales, Ursula Viridiana (Author)
Other Authors:	Juárez-Gámiz, Julio (contributor agent of text.)
Format:	Electronic eBook
Language:	Spanish
Published:	Madrid : Bubok Editorial, [2018]
Subjects:	Campaign management. Political campaigns. Communication in politics.
Online Access:	Digitalia Hispánica
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Digitalia Hispánica