Customer analytics : mejorando la inteligencia del cliente mediante los datos /

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Bibliographic Details
Main Authors:	Braulio Gil, Núria (Author), Curto Díaz, Josep (Author)
Format:	Electronic eBook
Language:	Spanish
Published:	Barcelona : Editorial UOC, [2015]
Edition:	Primera edición digital.
Series:	Manuales (Editorial UOC) ; 379. Manuales (Editorial UOC). Tecnología
Subjects:	Consumer behavior > Data processing. Consumers > Research > Data processing. Data mining. Marketing research. Electronic books.
Online Access:	Digitalia Hispánica
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