Periodismo de marcas : fundamentos, operativa, transformación empresarial y perspectiva económica /

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Bibliographic Details
Main Author:	Campo Maseda, Carlos Javier
Format:	eBook
Language:	Spanish
Published:	Barcelona : Editorial UOC, 2015.
Series:	Comunicación.
Subjects:	Journalism > Spain. Periodismo > España. Brand name products. Productos de marca. Branding (Marketing) Libros electrónicos.
Online Access:	https://elibro.unach.elogim.com/es/lc/unach/titulos/57895
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