The effective use of market research how to drive and focus better business decisions /

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Bibliographic Details
Main Author:	Birn, Robin
Format:	Electronic eBook
Language:	English
Published:	London ; Sterling, VA : Kogan Page, 2004.
Edition:	4th ed.
Series:	Market research in practice series.
Subjects:	Marketing research. Decision making. Strategic planning. Success in business. Electronic books.
Online Access:	Full text available from Career & Technical Education Database
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