The effective use of market research how to drive and focus better business decisions /

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Bibliographic Details
Main Author:	Birn, Robin
Format:	Electronic eBook
Language:	English
Published:	London ; Sterling, VA : Kogan Page, 2004.
Edition:	4th ed.
Series:	Market research in practice series.
Subjects:	Marketing research. Decision making. Strategic planning. Success in business. Electronic books.
Online Access:	Full text available from Career & Technical Education Database
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100	1		\|a Birn, Robin.
245	1	4	\|a The effective use of market research \|h [electronic resource] : \|b how to drive and focus better business decisions / \|c Robin J. Birn.
250			\|a 4th ed.
260			\|a London ; \|a Sterling, VA : \|b Kogan Page, \|c 2004.
490	1		\|a Market research in practice
505	0		\|a Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
506			\|a License restrictions may limit access.
650		0	\|a Marketing research.
650		0	\|a Decision making.
650		0	\|a Strategic planning.
650		0	\|a Success in business.
655		0	\|a Electronic books.
830		0	\|a Market research in practice series.
856	4	0	\|z Full text available from Career & Technical Education Database \|u https://wwwproquest.unach.elogim.com/intermediateredirectforezproxy