The effective use of market research how to drive and focus better business decisions /
Salvato in:
| Autore principale: | |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
London ; Sterling, VA :
Kogan Page,
2004.
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| Edizione: | 4th ed. |
| Serie: | Market research in practice series.
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| Soggetti: | |
| Accesso online: | Full text available from Career & Technical Education Database |
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Sommario:
- Key to making good decisions
- Getting the information you really need
- The best research techniques anyone can use
- What to measure and how to measure it
- You have the information, now use it
- Making sure that the customers are happy
- Tracking trends and changing decisions
- Getting the most out of business relationships with research companies
- Using research to grow your business.