The effective use of market research how to drive and focus better business decisions /
Enregistré dans:
| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
London ; Sterling, VA :
Kogan Page,
2004.
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| Édition: | 4th ed. |
| Collection: | Market research in practice series.
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| Sujets: | |
| Accès en ligne: | Full text available from Career & Technical Education Database |
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Table des matières:
- Key to making good decisions
- Getting the information you really need
- The best research techniques anyone can use
- What to measure and how to measure it
- You have the information, now use it
- Making sure that the customers are happy
- Tracking trends and changing decisions
- Getting the most out of business relationships with research companies
- Using research to grow your business.