Customer care excellence how to create an effective customer focus /

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Detalles Bibliográficos
Autor Principal: Cook, Sarah, 1955-
Formato: Electrónico eBook
Idioma:inglés
Publicado: London ; Philadelphia : Kogan Page, 2011.
Edición:6th ed.
Subjects:
Acceso en liña:Full text available from Career & Technical Education Database
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Table of Contents:
  • An introduction to customer care
  • How managers need to drive and support a service strategy
  • Listening to customers
  • Implementing a service excellence strategy
  • Empowerment and ownership
  • The internal customer
  • Training and development for customer service
  • Communications
  • Recognition and reward
  • Sustaining a customer focus.