Impact of shapes in packaging design on consumer behaviour in the lens of kanos attractive quality theory
El diseǫ de empaques se puede clasificar en dos grupos principales: elementos estructurales (tamaǫ, forma<U+0085>) y grf̀icos (color, tipografa̕...). En vista de su importancia, en este estudio se analiza el impacto de la forma del empaque en la atraccin̤, preferencias y satisfaccin̤ de los...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
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| Online Access: | Impact of shapes in packaging design on consumer behaviour in the lens of kanos attractive quality theory |
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