The effect of packaging design on customers perception of food products quality, value, and brand preference case study , pegah pasteurized cheese in isfahan city
En esta investigacin̤ se estudi ̤el efecto del diseǫ visual de empaques para alimentos sobre la percepcin̤ de los consumidores acerca de la calidad, el valor y la preferencia de marca. Para ello, se brinda un marco conceptual y se emplearon ensayos estads̕ticos tales como el modelado estructural de...
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| Format: | Book |
| Language: | English |
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| Online Access: | The effect of packaging design on customers perception of food products quality, value, and brand preference case study , pegah pasteurized cheese in isfahan city |
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