The effect of packaging design on customers perception of food products quality, value, and brand preference case study , pegah pasteurized cheese in isfahan city

En esta investigacin̤ se estudi ̤el efecto del diseǫ visual de empaques para alimentos sobre la percepcin̤ de los consumidores acerca de la calidad, el valor y la preferencia de marca. Para ello, se brinda un marco conceptual y se emplearon ensayos estads̕ticos tales como el modelado estructural de...

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Detaylı Bibliyografya
Diğer Yazarlar:	Nilforushan Shima, Haeri Farideddin Allameh, EWNH Society
Materyal Türü:	Kitap
Dil:	İngilizce
Konular:	Alimentos Envases para alimentos Tecnologa̕ de alimentos Food Food containers Food technology Empaques y envases para alimentos Diseǫ de empaques Percepcin̤ de los consumidores Calidad Valor Preferencia de marca Queso pasteurizado Food packaging Packaging design Consumer perception Quality Value Brand preference Pasteurized cheese
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The effect of packaging design on customers perception of food products quality, value, and brand preference case study , pegah pasteurized cheese in isfahan city

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