Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

La excelencia en las experiencias del cliente es una prioridad importante para el director de marketing <U+0093>analt̕ico o digital<U+0094> (CMO, por su sigla en inglš). El props̤ito de este estudio es analizar el efecto de la analt̕ica de marketing digital en el retorno de la inversin̤...

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Bibliografiset tiedot
Muut tekijät:	Nadeem Mohammed, European Centre for Research, Training and Development (ECRTD)
Aineistotyyppi:	Kirja
Kieli:	englanti
Aiheet:	Ciencia de datos Datos masivos Data science Big data Marketing Analt̕ica de marketing digital Director de marketing Retencin̤ y adquisicin̤ del cliente Retorno de la inversin̤ Fidelidad del cliente digital Digital marketing analytics Chief Marketing Officer CMO Customer Retention and Acquisition Return on Investment Digital customer loyalty
Linkit:	Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?
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Chief Marketing <U+0093>Analytics or Digital<U+0094> Officer [CMO], Is the <U+0093>Big Data<U+0094> Alone Adequate for Firm<U+0092>s Customer Retention & Return on Investment?

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