Customer care excellence how to create an effective customer focus /

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Dades bibliogràfiques
Autor principal: Cook, Sarah, 1955-
Format: Electrònic eBook
Idioma:anglès
Publicat: London ; Philadelphia : Kogan Page, 2011.
Edició:6th ed.
Matèries:
Accés en línia:Full text available from Career & Technical Education Database
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Taula de continguts:
  • An introduction to customer care
  • How managers need to drive and support a service strategy
  • Listening to customers
  • Implementing a service excellence strategy
  • Empowerment and ownership
  • The internal customer
  • Training and development for customer service
  • Communications
  • Recognition and reward
  • Sustaining a customer focus.